Go Green in 2017 with Area Rugs

Karastan Chrisma Alfresco Cream Area Rug | The Floor Store

Coming soon to a space near you . . . bright green.  Actually, Greenery (Pantone 15-0343), the name of Pantone Color Institute’s 2017 Color of the Year – a vibrant, leafy green with a hint with yellow. Don’t think Kermit the Frog. This hue is as refreshing as a burgeoning Spring and as zesty as…

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All Wood is Not Created Equal

Hardwood | The Floor Store

Oak, ash, beech, maple, birch – these are among the most popular species for hardwood flooring in the US (though they are by no means a complete list). They are all American trees. They are all available in a wide variety of colors and plank sizes. Their costs, on average, are comparable. And while they…

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Hardwood Trends: European Wired Brushed White Oak

European White Oak in Dark Grey | The Floor Store

When it comes to the most common trends in hardwood floors in San Francisco, it should come as no surprise that European Wired Brushed White Oak is at the forefront. At a glance, it is the type of floor that boasts decadence while simultaneously boasts rustic refinery. The timeless of hardwood combined with the exotic…

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