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About Us

If it goes on your floor, it's in our store.

At The Floor Store we are the Bay Area's most trusted flooring and countertop retailer. We are committed to helping you find the most perfect floors and countertops for your home that match your style, performance needs, and your budget. Our teams at each of the nine showrooms throughout Northern California are committed to providing you quality flooring and countertops from the top brands you trust and quality service. Our sales consultants know our products, and we’re proud to provide friendly and knowledgeable service during every step of the process at each of our locations. Visit one of our convenient locations in San Francisco, Albany, Richmond, Concord, Dublin, San Carlos, San Jose, San Rafael, Santa Rosa, and Sunnyvale.

Larry-Flick | The Floor Store

Our President

The Floor Store’s founder and president Larry Flick comes from a family with a long and venerable history in the flooring business.

He is the third of four kids who grew up in and around Dalton, Georgia, the heart of carpet country. His father, Robert Flick, owned RJ Flick Associates for more than 50 years. Throughout the textile industry, his name is never mentioned without admiration – and often something more like awe.

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The beginning

The doors of the first Floor Store location opened in Richmond in April of 1986, and for the first few years, Larry and his young wife Kelly managed the business virtually alone. Though there were many who doubted they would last thirty days, much less thirty years, those very same doors are still open today, and their son Dakota – now close to the age they were when they started – has joined the business. In the three decades since that first opening, The Floor Store has grown to nine locations, blanketing the Greater Bay Area from Santa Rosa to San Jose.

Our Partnerships

An important element in The Floor Store’s growth has been partnerships with major manufacturers such as Mohawk, Armstrong, and Shaw, among others. These relationships provide The Floor Store access to products, prices, and financing programs other retailers can’t offer. These are obvious competitive advantages, but they are not handed out lightly – they must be earned.

For example, The Floor Store has been a Mohawk Floorscapes dealer since 1995, a title held by only nine retailers in Northern California. They are one of the largest authorized Karastan dealers in the entire USA. They have been Armstrong’s Retailer of the Year twice in the last five years, and have been named Mohawk’s Retailer of the Year, not once or twice, but sixteen times in the last twenty years. Add to this their Diamond Certification customer satisfaction score of 97 out of a possible 100, and It seems they have been doing something right since 1986.

Anderson tuftex | The Floor Store
Dixie home | The Floor Store
Unique carpets | The Floor Store
Fablon fine carpets and rugs | The Floor Store
Masland carpets and rugs | The Floor Store
Stanton | The Floor Store
karastan | The Floor Store
Mohawk
Shaw floors | The Floor Store

Our Promise to You

Larry Flick, The Floor Store's founder and president, is committed to quality customer service from all his employees. Read Flick's philosophy:

“It’s the feeling that it’s more than just a job, that you belong to something. It means that every employee cares about the stores doing well – not just financially, but in the way we’re seen by customers and the community.

Of course we’re in business to make a profit. But you want to be known as caring and trustworthy as well, and that has to be earned. It’s a great feeling for me to know that all our people, from the warehouse to the front desk, earn it every day.

Customer satisfaction is our top priority. This means service, selection, and competitive prices, of course, but it also means continuous training for all our people – sales, installers, everyone. Because a customer is truly satisfied when they feel they have made the right decision for their home, and that takes expertise. Our people have it.

That’s why we call ourselves 'Your Bay Area Flooring Authority.'"

Reviews

Customer Reviews

We are dedicated to quality products and quality service. Whether you are searching for new floors or a new countertop, we will help you find the best products for you. See what our customers are saying about working with The Floor Store.

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Careers

The Floor Store is hiring! Learn more about our current career opportunities and how you can build your future with us. We are Northern California's largest flooring retailer with nine locations throughout the Bay Area and more than 35 years experience in flooring sales. You will love working with us.

Visit one of our 9 locations

With nine convenient locations, we are proud to serve the Bay Area and Northern California! We are committed to helping you find the best flooring and countertops that match your style, lifestyle, and budget. Our team at each of our locations is knowledgable about our products and will help you find your perfect flooring and countertops. Visit one of our showrooms in San Francisco, Albany, Richmond, Concord, Dublin, San Carlos, San Jose, San Rafael, Santa Rosa, and Sunnyvale today to begin your next project! We are excited to work with you.

Carpet Stores Throughout the San Francisco Bay Area

(707) 387-9546