Award-Winning Service & Expertise

Awards & Accolades

The Floor Store is recognized by industry leaders for our commitment to exceptional service. Our teams of dedicated office and warehouse staff, showroom representatives, sales managers, designers, and executive management have all contributed to our overall success. Our award-winning team combines in-depth product knowledge with dedication to your project.

Industry Recognition for Excellence

The Floor Store isn't just about awards. We're passionate about exceeding customer expectations and making your flooring journey smooth and rewarding. Our dedicated team, from showroom to installation, works tirelessly to ensure your satisfaction.

We deliver the best service to our customers in the Albany, CA, Concord, CA, Dublin, CA, San Carlos, CA, San Francisco, CA, San Jose, CA, San Rafael, CASanta Rosa, CA and Sunnyvale, CA areas. We’re proud to be recognized by such great organizations for excellence. 

FCW’s Top 50 Retailer Listing 2023

May 22, 2024 | Comments Off on FCW’s Top 50 Retailer Listing 2023
Top 50 Flooring Retailers | The Floor Store

Floor Covering Weekly’s annual Top 50 Retailer Listing serves as a benchmark for the industry. And this year’s results are in! See the Top U.S. Specialty Retailers of 2023 below. 2023 Rank 2022 Rank Company Home Base 2023 Sales (in millions) 2022 Sales (in millions)…

2024 Award Dinner

May 22, 2024 | Comments Off on 2024 Award Dinner
2024 Award Dinner | The Floor Store

We are delighted to share the highlights from The Floor Store’s 2024 Awards Dinner. This event was a testament to the hard work and dedication that has defined The Floor Store’s 38-year legacy in the Bay Area. We are incredibly proud of our team and…

NFA: The Full Report

Dec 13, 2023 | Comments Off on NFA: The Full Report

[Nashville, Tenn.] National Floorcovering Alliance (NFA) retailers are among the strongest in North America. Because members are from all different regions, it gives them a powerful perspective on the industry as a whole — from the challenges they face to products they get behind, they…

The Floor Store’s newest location caters to design professionals

Sep 12, 2023 | Comments Off on The Floor Store’s newest location caters to design professionals
Showroom | The Floor Store

The Floor Store’s newest location caters to design professionals [Richmond, Calif.] The Floor Store, an upper end specialty flooring retailer, opened its 10th store in the San Francisco area to specifically serve decorators, designers, stagers and retail clients, according to CEO Larry Flick. “All of…

Focus on Leadership: The Floor Store CEO Larry Flick has a passion for retail flooring

Dec 13, 2022 | Comments Off on Focus on Leadership: The Floor Store CEO Larry Flick has a passion for retail flooring

Interview by Kemp Harr Larry and Kelly Flick started The Floor Store (TFS) in San Francisco in 1986. Today, the business has nine locations across the area, serviced by two distribution centers, and totals $65 million in sales annually. And the Flicks aren’t finished yet.…

Armstrong names sixth Elite Retailer location for The Floor Store

March 10, 2015

The Floor Store’s new San Francisco showroom has been named its sixth Elite Retailer location by Armstrong World Industries. In addition to San Francisco...