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Customer Loyalty

The Floor Store’s Founder and President, Larry Flick, comes from a family with a long and venerable history in the flooring business.

He is the third of four kids who grew up in and around Dalton, Georgia, the heart of carpet country. His father, Robert Flick, owned RJ Flick Associates for more than 50 years. Throughout the textile industry, his name is never mentioned without admiration — and often something more like awe.

The doors of the first Floor Store location opened in Richmond, California in April of 1986. In the three decades since that first opening, The Floor Store has grown to nine locations across the Bay Area, and counting.

The Floor Store customer reviews speak volumes as to the quality, service and expertise we provide our community.

“At The Floor Store, customer satisfaction is our top priority. This means service, selection, and competitive prices, of course, but it also means continuous training for all our people — sales, installers, everyone. Because a customer is truly satisfied when they feel they have made the right decision for their home, and that takes expertise. Our people have it. Which is why we are Your Bay Area Flooring Authority.”

Larry Flick, Founder and President

What Some Of Our Customers Are Saying About Us?

(707) 387-9546