Customer Loyalty

Call us at (866) FLOORSTORES or fill out the form below, and one of our Sales Design Consultants will be in touch shortly.

Customer Reviews
4.3 Over 877 Reviews
Review from Google
What I found remarkable with the staff was their patience as I came to the store multiple times trying to decide which flooring I wanted. They showed me many samples, provided guidance, answered all my questions and allowed me to take my time. They did not pressure me to make a decision before I was ready. Matt was super friednly and very helpful shlepping my many samples from my car back to the store multiple times. Francine Steele helped through the final sale and was knowledgeable and worked to get me the best deal. The flooring arrived sooner than expected and was a smooth transition from the store to my home. There was one small glitch with my order (not the store's fault) and Francine took care of it immediately. I could not be happier. I highly recommend the Floor Store.
Review from Google
From start to finish, The Floor Store in San Rafael provided superb service and products: Luis managed all our show room questions, the processing of our order, in-home measurements, made sure we had our warranty information and was very helpful with any last minute questions we had. The installation by Beto+Crew was perfection. Our big-ish job took 8 days to demo and install the new floor, baseboard and trim. Beto was on time everyday, they cleaned up at the end of everyday, and communicated very well with us. We've been in our home for 40 years and had three different floor coverings. The end results were transformative! We COULD NOT be more pleased. We highly recommend The Floor Store in San Rafael.
Review from Google
Kudus to Diana — knowledgeable, responsive, and went out of her way to get my material ready in time for my job tomorrow. Exactly the service you want on a deadline. Highly recommend asking for her!
Review from Google
We had two area rugs made by the Floor Store as well as our upstairs carpeted in our home. In all three encounters the Floor Store in Almaden was very helpful and professional, especially Gabby.
Review from Google
Review from Google
Diana did an amazing job taking the time to listen to my needs. Her friendly attitude and great product advice made a big difference in my shopping experience- I highly recommend her!
Review from Google
Review from Google
Very attentive and helpful
Review from Google
awesome place~ Diana is amazing!!! 🙂
Review from Google
Teza was great to work with and made the whole process of picking out flooring a lot easier. He took the time to show me different options and helped me find something that actually fit the look I wanted. I’m really happy with how the flooring turned out and would definitely recommend working with Teza if you’re looking for someone who knows their stuff and genuinely wants to help.
Review from Google
I had a great experience working with Teza at The Floor Store! He was extremely helpful in helping me find this beautiful flooring. He took the time to understand what I was looking for and helped me find the perfect option. The flooring looks absolutely amazing, and I really appreciate his patience, knowledge, and customer service.

If you’re looking for new flooring, I definitely recommend The Floor Store and asking for Teza!
Review from Google
I had such a great experience working with Teza at The Floor Store! He was super helpful in helping me find the perfect flooring for my home. I absolutely love how the wood flooring turned out it’s beautiful and really changed the look of the space.

Teza was knowledgeable, patient, and made the whole process easy. I’m really happy with my flooring and would definitely recommend Teza at The Floor Store to anyone looking for new floors!
Review from Google
The Floor Store in Dublín was amazing! They are happy to greet you in there showroom and the showroom is beautiful. Project manager Teza was amazing to work with we enjoyed his input and relaxed approach he was always a text away for me and my wife and a pleasure to work with. Shoutout to Teza and the Floor Store for making the process that felt overwhelming stress free!
Review from Google
I would recommend The Floor Store to anyone needing new flooring. The process went smoothly from sales to installation. Gabriella Trozzo was great helping me select my vinyl flooring. I appreciate her "no pressure" style. The installers, Frank and his crew, were very nice and professional. They went the extra mile getting the job done for me.
And they were very nice to my cats 🙂
Review from Google
Just completed a home remodel which included new flooring from The Floor Store. David R was an absolute pleasure to work with- I showed him the new colors and he helped me select the perfect floors. I couldn’t be more pleased. Highly recommend him and this business.

Customer Satisfaction Rating

The Floor Store’s Founder and President, Larry Flick, comes from a family with a long and venerable history in the flooring business.

He is the third of four kids who grew up in and around Dalton, Georgia, the heart of carpet country. His father, Robert Flick, owned RJ Flick Associates for more than 50 years. Throughout the textile industry, his name is never mentioned without admiration — and often something more like awe.

The doors of the first Floor Store location opened in Richmond, California, in April of 1986. In the three decades since that first opening, The Floor Store has grown to 10 locations across the Bay Area and counting.

The Floor Store customer reviews speak volumes about the quality, service, and expertise we provide our community.

“At The Floor Store, customer satisfaction is our top priority. This means service, selection, and competitive prices, of course, but it also means continuous training for all our people — sales, installers, everyone. Because a customer is truly satisfied when they feel they have made the right decision for their home, and that takes expertise. Our people have it. Which is why we are Your Bay Area Flooring Authority.”
Larry Flick, Founder and President

Larry Flick

Our President

The Floor Store’s founder and president Larry Flick comes from a family with a long and venerable history in the flooring business.
He is the third of four kids who grew up in and around Dalton, Georgia, the heart of carpet country. His father, Robert Flick, owned RJ Flick Associates for more than 50 years. Throughout the textile industry, his name is never mentioned without admiration – and often something more like awe.

larry president tfs - The Floor Store

Careers in San Francisco Bay Area

The Floor Store was founded in 1983 and has grown to 10 convenient showrooms throughout Northern California. We are well known for our large in-stock product selection, better-than-competitive pricing, outstanding customer service, and professional guaranteed installation.

We are exceptional, because our people are exceptional. We value our employees and know that much of the credit for our success belongs to them. And, it seems they like working here: some have been with us since we opened our Richmond location in 1983!

We continue to experience record breaking growth and are looking to expand our team in all of our locations (Richmond, Concord, Dublin, San Carlos, San Rafael, Santa Rosa, San Francisco, San Jose, Sunnyvale, and Fairfield). While relevant experience is a plus, it’s not a requirement. If you have a friendly and enthusiastic personality, an eye for color and design, and get excited about the prospect of helping customers transform their space – we’d love to talk to you.

Ready to Start Your Project?

From design guidance and material selection to installation, we’ll guide you every step of the way.