Award-Winning Service & Expertise
Awards & Accolades
The Floor Store is recognized by industry leaders for our commitment to exceptional service. Our teams of dedicated office and warehouse staff, showroom representatives, sales managers, designers, and executive management have all contributed to our overall success. Our award-winning team combines in-depth product knowledge with dedication to your project.
Industry Recognition for Excellence
The Floor Store isn't just about awards. We're passionate about exceeding customer expectations and making your flooring journey smooth and rewarding. Our dedicated team, from showroom to installation, works tirelessly to ensure your satisfaction.
We deliver the best service to our customers in the , , , , , , and areas. We’re proud to be recognized by such great organizations for excellence.
The Floor Store’s own Dakota Flick has just been announced as a winner of the 2026 Emerging Leaders awards. Honored by Floor Focus, the award recognizes standout professionals under 40 for leadership, industry impact and community involvement, with winners selected by an independent panel of…
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KRON4 sat down with The Floor Store as it celebrates 40 years of flooring expertise. Dakota Flick shared the company’s family history, along with expert tips and insights on materials that can transform homes, highlighting the retailer’s legacy and continued impact in the Bay Area…
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At the Lake Tahoe tabletop event, NFA members and vendors focused on product updates, line expansions and strengthening relationships. The event highlighted growing interest in looselay flooring, WPC, high-end hardwood and expanded carpet color lines, along with exclusivity and product knowledge training for retailers. Read…
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The World Floor Covering Association (WFCA) has appointed industry veteran Larry Flick to its Executive Committee. A respected leader in the flooring sector, Flick brings decades of experience that will strengthen the association’s strategic direction and continued focus on education, advocacy, and innovation. Read the…
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Floor Covering Weekly’s annual Top 50 Retailer Listing serves as a benchmark for the industry. And this year’s results are in! See the Top U.S. Specialty Retailers of 2023 below. 2023 Rank 2022 Rank Company Home Base 2023 Sales (in millions) 2022 Sales (in millions)…
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We are delighted to share the highlights from The Floor Store’s 2024 Awards Dinner. This event was a testament to the hard work and dedication that has defined The Floor Store’s 38-year legacy in the Bay Area. We are incredibly proud of our team and…
LEARN MORE[Nashville, Tenn.] National Floorcovering Alliance (NFA) retailers are among the strongest in North America. Because members are from all different regions, it gives them a powerful perspective on the industry as a whole — from the challenges they face to products they get behind, they…
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The Floor Store’s newest location caters to design professionals [Richmond, Calif.] The Floor Store, an upper end specialty flooring retailer, opened its 10th store in the San Francisco area to specifically serve decorators, designers, stagers and retail clients, according to CEO Larry Flick. “All of…
LEARN MOREInterview by Kemp Harr Larry and Kelly Flick started The Floor Store (TFS) in San Francisco in 1986. Today, the business has nine locations across the area, serviced by two distribution centers, and totals $65 million in sales annually. And the Flicks aren’t finished yet.…
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