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In the world of interior design, the word “minimalism” often gets a bad rap. People imagine cold, sterile white boxes that feel more like a gallery than a home. But here in the Bay Area, we’ve perfected a different kind of look: Cozy Minimalism. As we move through 2026, the trend is shifting toward “Quiet…
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If you’ve walked through a newly renovated home in Noe Valley or a modern estate in Palo Alto recently, you’ve likely seen it: the wide-plank, light-toned elegance of White Oak. As we move through 2026, many of our customers at The Floor Store are asking the same question: “Is White Oak still the right decision,…
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In the flooring world, few names carry as much weight as Mohawk. For over 140 years, they’ve been at the forefront of the industry, but for us at The Floor Store, the connection is even more personal. Our founder and president, Larry Flick, grew up in the textile heartland of Georgia, where a handshake and…
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When you step into your kitchen, you’re looking at more than just a place to cook; you’re looking at the heart of your home. As Your Bay Area Flooring Authority, we’ve spent over three decades helping families from Santa Rosa to San Jose transform these vital spaces. While our name says “The Floor Store,” our…
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When you’ve been in the flooring business as long as we have, you see trends come and go. But more importantly, you see what actually works for a busy household over the long haul. At The Floor Store, our legacy is built on more than just selling products; it’s built on the expertise passed down…
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San Francisco is a city unlike any other, and your floors need to be just as resilient as the people who live here. Between our famous coastal fog, fluctuating humidity, and the historical quirks of Bay Area architecture, choosing the right flooring is a significant decision. As Your Bay Area Flooring Authority, The Floor Store…
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Choosing hardwood floors is one of the biggest design decisions you’ll make for your home. While species and texture play a role, the core aesthetic choice often boils down to: light or dark hardwood floors? There is no right or wrong answer, but the color you choose will fundamentally dictate the mood, perceived size, and…
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The term “waterproof” is arguably the single most compelling reason homeowners choose luxury vinyl plank (LVP) flooring today. Whether you’re upgrading a bathroom, remodeling a basement, or searching for a kid- and pet-friendly solution, the question—is luxury vinyl waterproof?—is central to the decision. The answer, in short, is a resounding yes, but with a critical…
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When most people choose hardwood flooring, their initial focus is usually on the species (oak, hickory) and the stain color (light vs. dark). However, in modern interior design, the wood floor texture—how the surface of the plank is physically manipulated—is just as crucial. Texture dictates the floor’s personality, how it interacts with light, and, most…
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The farmhouse interior design style has evolved far beyond its rustic roots. The latest iteration, Modern Farmhouse, perfectly balances the warmth and coziness of traditional country living with the clean lines and sophisticated finishes of contemporary design. This style is not about kitsch; it’s about creating a relaxed, welcoming, and functional home that tells a…
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