Customer Loyalty

Call us at (866) FLOORSTORES or fill out the form below, and one of our Sales Design Consultants will be in touch shortly.

Customer Reviews
4.3 Over 889 Reviews
Review from Google
We couldn’t be happier with our new bedroom floors! David was super helpful in recommending a product that was pet-friendly and beautiful (and less expensive than LVP and made in the USA!) and also in lending his expert eye for what would coordinate well with the rest of the house. Isaac’s crew did an amazing job on the installation. They were fast, friendly, tidy, and detail-oriented, for example pointing out where a tiny section of molding had been missing in one of the closets. We will definitely go back if we re-do any other floors in the future.
Review from Google
After going through a stressful experience where our previous floor installed by an independent contractor failed, turning to The Floor Store was the best decision we could have made. The entire team restored our peace of mind and delivered an exceptional final result.

​Patti was a true advocate and partner from day one. She guided me through a long, detailed process of navigating different flooring options, always staying patient, incredibly knowledgeable, and attentive. Beyond helping us select the right floor, Patti went above and beyond by assisting with bids and gathering the necessary information to help us recover our money from the previous failed job. Her dedication and guidance were invaluable.

​When it came to installation, Eduardo and his crew were equally phenomenal. Given our previous bad experience, I was understandably nervous, but Eduardo put my mind completely at ease. He sent regular text updates throughout the day and took time at the end of every shift to walk me through what they corrected, how they addressed existing issues, and what to expect for the timeline.

​It's clear that both Patti and Eduardo take immense pride in their work and it shows in every single detail. We absolutely love our new floors. The quality and professionalism are night and day compared to our previous contractor experience. I cannot recommend Patti, Eduardo, and The Floor Store enough!
Review from Google
Review from Google
Mario and his partner did a great job installing our carpet! They were fast and efficient and quite pleasant. Thank you both for a perfect carpet.
Suzanne
Review from Google
I was met with quite a handsome man who had a nice sense of humor. He was very helpful picking out what I was looking for. His name is Ed/Chris Glomb. I wish other stores had this kind of service.
Review from Google
Chris has been wonderful to work with on our $20,000 flooring project. Top notch!! Thank you for your professionalism
Review from Google
From start to finish we had an INCREDIBLE experience with The Floor Store. Our new wood floor looks even better than we'd hoped, and the highly professional customer service was top-notch. Matt was knowledgeable, low-pressure, and easy to talk to, helping us select the perfect engineered wood product for our Cotati home. Throughout the job he checked in with us to make sure we were happy with everything. Hank, who expertly oversaw/coordinated the installation part of the job, also took extra good care of us. We were pleased with how accessible and courteous Hank was whenever we had questions, or when he needed to give us an update about the installation. We were always "kept in the loop"! Then José, the very skilled head installer on the job, was professional, polite, and paid attention to the details. He even finished the job a few days ahead of the promised deadline. Very happy customers here!!
Review from Google
We had an incredible experience getting floors from David at the Floor Store. He was endlessly patient with us as we tried to pick a floor, and then got us the lowest possible price. When the floor was delivered (on a Friday), it was a different tone than expected – he arranged for a new floor to be delivered that Sunday, the day before the floor was scheduled to be installed. The swap was so seamless I didn't even know it had happened until I showed up and saw Oscar (who was also amazing – sweet, fast, good – finished the job earlier than his estimate) working on installing the new boards. Our new floors are GORGEOUS. The whole experience exceeded our expectations. I had David on speakerphone while we were working out whether to swap out the original boards – my father-in-law, a business school professor, overheard and said "that was the best customer experience I've ever heard. Wow." 5 out of 5 stars for David and Oscar!
Review from Google
Review from Google
Excellent service, right on time, knowledgeable and efficient. New wall to wall carpet looks and feels great. Wish all in person service personnel were as good!
Review from Google
I needed carpet for one room. I went to the Sunnyvale store. Avery greeted me and when I explained what I needed he immediately found what I was looking for. Perfect! Quick check out with my information and ordering. I soon got a text from Diana to schedule the installation, and confirmation the day before.
Alex and Julian showed up to install exactly when scheduled. The were communicative and respectful of my home. They quickly and efficiently moved my furniture, took out the old carpet and padding and then installed the new padding and carpet. They had me check that everything looked as I expected and replaced the furniture perfectly.

The whole experience was quick and easy.
I had been putting this off as yet another project, but this group made it almost a non-issue. Refreshing.
Review from Google
Katherine at The Floor Store was fantastic! She helped us choose the right flooring and color for our house, and her follow-through was incredible. I never had to remind her of anything—she was quick, responsive, and kept everything moving. I especially appreciated the care she put into choosing our installers. That attention to detail really made a difference. I’ll absolutely keep recommending her to anyone who needs new floors!
Review from Google
I had a fantastic experience with the Diana Earley. I ran into an issue with a back order item And she went above and beyond to help me out. She is incredibly patient, listened to my problem, and resolved it much faster than I expected. It is so rare to find this level of care and professionalism these days. Thank you for the smooth and stress-free experience—highly recommend!"
Review from Google
The installation went great! Hector and his crew were FANTASTIC.
They were careful and very respectful of our furniture and walls. They were also friedly!!!
Review from Google
What I found remarkable with the staff was their patience as I came to the store multiple times trying to decide which flooring I wanted. They showed me many samples, provided guidance, answered all my questions and allowed me to take my time. They did not pressure me to make a decision before I was ready. Matt was super friednly and very helpful shlepping my many samples from my car back to the store multiple times. Francine Steele helped through the final sale and was knowledgeable and worked to get me the best deal. The flooring arrived sooner than expected and was a smooth transition from the store to my home. There was one small glitch with my order (not the store's fault) and Francine took care of it immediately. I could not be happier. I highly recommend the Floor Store.

Customer Satisfaction Rating

The Floor Store’s Founder and President, Larry Flick, comes from a family with a long and venerable history in the flooring business.

He is the third of four kids who grew up in and around Dalton, Georgia, the heart of carpet country. His father, Robert Flick, owned RJ Flick Associates for more than 50 years. Throughout the textile industry, his name is never mentioned without admiration — and often something more like awe.

The doors of the first Floor Store location opened in Richmond, California, in April of 1986. In the three decades since that first opening, The Floor Store has grown to 10 locations across the Bay Area and counting.

The Floor Store customer reviews speak volumes about the quality, service, and expertise we provide our community.

“At The Floor Store, customer satisfaction is our top priority. This means service, selection, and competitive prices, of course, but it also means continuous training for all our people — sales, installers, everyone. Because a customer is truly satisfied when they feel they have made the right decision for their home, and that takes expertise. Our people have it. Which is why we are Your Bay Area Flooring Authority.”
Larry Flick, Founder and President

Larry Flick

Our President

The Floor Store’s founder and president Larry Flick comes from a family with a long and venerable history in the flooring business.
He is the third of four kids who grew up in and around Dalton, Georgia, the heart of carpet country. His father, Robert Flick, owned RJ Flick Associates for more than 50 years. Throughout the textile industry, his name is never mentioned without admiration – and often something more like awe.

larry president tfs - The Floor Store

Careers in San Francisco Bay Area

The Floor Store was founded in 1983 and has grown to 10 convenient showrooms throughout Northern California. We are well known for our large in-stock product selection, better-than-competitive pricing, outstanding customer service, and professional guaranteed installation.

We are exceptional, because our people are exceptional. We value our employees and know that much of the credit for our success belongs to them. And, it seems they like working here: some have been with us since we opened our Richmond location in 1983!

We continue to experience record breaking growth and are looking to expand our team in all of our locations (Richmond, Concord, Dublin, San Carlos, San Rafael, Santa Rosa, San Francisco, San Jose, Sunnyvale, and Fairfield). While relevant experience is a plus, it’s not a requirement. If you have a friendly and enthusiastic personality, an eye for color and design, and get excited about the prospect of helping customers transform their space – we’d love to talk to you.

Ready to Start Your Project?

From design guidance and material selection to installation, we’ll guide you every step of the way.