Customer Loyalty

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Customer Reviews
4.3 Over 868 Reviews
Review from Google
I had a great experience working with Teza at The Floor Store! He was extremely helpful in helping me find this beautiful flooring. He took the time to understand what I was looking for and helped me find the perfect option. The flooring looks absolutely amazing, and I really appreciate his patience, knowledge, and customer service.

If you’re looking for new flooring, I definitely recommend The Floor Store and asking for Teza!
Review from Google
I had such a great experience working with Teza at The Floor Store! He was super helpful in helping me find the perfect flooring for my home. I absolutely love how the wood flooring turned out it’s beautiful and really changed the look of the space.

Teza was knowledgeable, patient, and made the whole process easy. I’m really happy with my flooring and would definitely recommend Teza at The Floor Store to anyone looking for new floors!
Review from Google
The Floor Store in Dublín was amazing! They are happy to greet you in there showroom and the showroom is beautiful. Project manager Teza was amazing to work with we enjoyed his input and relaxed approach he was always a text away for me and my wife and a pleasure to work with. Shoutout to Teza and the Floor Store for making the process that felt overwhelming stress free!
Review from Google
I would recommend The Floor Store to anyone needing new flooring. The process went smoothly from sales to installation. Gabriella Trozzo was great helping me select my vinyl flooring. I appreciate her "no pressure" style. The installers, Frank and his crew, were very nice and professional. They went the extra mile getting the job done for me.
And they were very nice to my cats 🙂
Review from Google
Just completed a home remodel which included new flooring from The Floor Store. David R was an absolute pleasure to work with- I showed him the new colors and he helped me select the perfect floors. I couldn’t be more pleased. Highly recommend him and this business.
Review from Google
I had the best experience with Patti Smith. She 's very knowledgeable, courteous and professional. Installers also did a great job. Am very happy with the outcome.
Review from Google
About 6 years ago we purchased carpeting from the Floor Store in San Rafael. Recently we noticed a slight bunching of the carpet in a highly trafficked area. Called the store to ask about it. They almost immediately called, gave us an e-mail to contact and asked for pictures.. Within 48 hours, a representative called to set up an appointment. Hector arrived on time, surveyed the situation and immediately went to work to solve the problem. Once again, the carpet looks great. I highly recommend The Floor Store for any flooring needs. I have referred several family members and all have been highly satisfied.
Review from Google
We had a great experience at The Floor Store. Damian was extremely knowledgeable and helpful and his years of experience in flooring were a major contributing factor in our purchase. Great selection and service. I would highly recommend.
Review from Google
Roberto worked incredibly hard and did a fantastic job!
Review from Google
We loved the showroom and the freedom we felt to look at all of the options without a heavy-handed salesperson following us around. The salespeople were really helpful answering questions and preparing estimated quotes. We took home samples and decided on the a couple of carpets we were interested in. We got quotes from three different stores and compared apples to apples. We chose The Floor Store because their estimate was the lowest and we felt that Patti give us the best advice and was the most responsive. I wanted a heavier pad on our stairs and we got that upgrade. I was concerned about visible seams and she guaranteed that the installation would be great and I'd be hard-pressed to see the seams. (She was right.) I wanted to have some furniture moved by them but then changed my mind (it was expensive so we moved the furniture ourselves) and she was happy to make the adjustment. I also wanted to have some baseboards installed and they were able to do that (and they did a beautiful job). We knew that we were working around the painter's schedule and they were happy to hold the carpet for a few weeks while the painting was complete and had a week to dry. Last week our carpet was installed and I am very happy with the installation. I feel like we all worked as a team and there was good communication between Patti, me and the installation manager. I wanted a few things adjusted and that happened. We had a two-day installation and the crew could have left the area cleaner after the first day. (The stairs were the last to be recarpeted. I was worried that we were walking through the scraps and dust left on the stairs after Day 1 and tracking it onto the newly installed carpet upstairs--but we managed.) We've had the carpet now for over a week and love it. It looks beautiful. The repeat pattern was perfectly matched so I don't see the seams at all. We have quite a bit of carpet left over--more than I expected. We decided to keep it and will be able to re-carpet the stairs in the future which will be nice. I'm very pleased with Patti and the team at The Floor Store. They've earned my repeat business.
Review from Google
Diana is the absolute best! Available at all hours, the communication and delivery were top notch. Thank you, Diana!
Review from Google
Exceptional experience from start to finish!

We recently had Karastan carpets installed in our home, and working with Eva at The Floor Store on Almaden Expressway was an absolute pleasure. From the moment we walked in, Eva provided top-tier customer service. She was incredibly knowledgeable about the Karastan line, helped guide us to the perfect choice for our space, and offered unbeatable pricing.

The entire process—from ordering to scheduling and installation was seamless and completed right on time. If you're looking for high-quality flooring, fantastic value, and professional service, ask for Eva. We couldn’t be happier with our new carpets and highly recommend this location!
Review from Google
We were very impressed by the quality and the workmanship of the floor stores . We appreciate dear Luis , he recommended the best team .
Review from Google
Alan in Santa Rosa is very responsive and knowledgable. Great service!
Review from Google
Shopped around for the best fit to get some new flooring installed. Was lucky to have Gabby help me! She was super knowledgeable and the install was quick and clean. Recommend this place for any flooring needs!

Customer Satisfaction Rating

The Floor Store’s Founder and President, Larry Flick, comes from a family with a long and venerable history in the flooring business.

He is the third of four kids who grew up in and around Dalton, Georgia, the heart of carpet country. His father, Robert Flick, owned RJ Flick Associates for more than 50 years. Throughout the textile industry, his name is never mentioned without admiration — and often something more like awe.

The doors of the first Floor Store location opened in Richmond, California, in April of 1986. In the three decades since that first opening, The Floor Store has grown to 10 locations across the Bay Area and counting.

The Floor Store customer reviews speak volumes about the quality, service, and expertise we provide our community.

“At The Floor Store, customer satisfaction is our top priority. This means service, selection, and competitive prices, of course, but it also means continuous training for all our people — sales, installers, everyone. Because a customer is truly satisfied when they feel they have made the right decision for their home, and that takes expertise. Our people have it. Which is why we are Your Bay Area Flooring Authority.”
Larry Flick, Founder and President

Larry Flick

Our President

The Floor Store’s founder and president Larry Flick comes from a family with a long and venerable history in the flooring business.
He is the third of four kids who grew up in and around Dalton, Georgia, the heart of carpet country. His father, Robert Flick, owned RJ Flick Associates for more than 50 years. Throughout the textile industry, his name is never mentioned without admiration – and often something more like awe.

larry president tfs - The Floor Store

Careers in San Francisco Bay Area

The Floor Store was founded in 1983 and has grown to 10 convenient showrooms throughout Northern California. We are well known for our large in-stock product selection, better-than-competitive pricing, outstanding customer service, and professional guaranteed installation.

We are exceptional, because our people are exceptional. We value our employees and know that much of the credit for our success belongs to them. And, it seems they like working here: some have been with us since we opened our Richmond location in 1983!

We continue to experience record breaking growth and are looking to expand our team in all of our locations (Richmond, Concord, Dublin, San Carlos, San Rafael, Santa Rosa, San Francisco, San Jose, Sunnyvale, and Fairfield). While relevant experience is a plus, it’s not a requirement. If you have a friendly and enthusiastic personality, an eye for color and design, and get excited about the prospect of helping customers transform their space – we’d love to talk to you.

Ready to Start Your Project?

From design guidance and material selection to installation, we’ll guide you every step of the way.