Diamond Certified Flooring Experts

The Floor Store has just been awarded the prestigious Diamond Certified symbol after being rated highest in quality in a customer satisfaction rating performed by American Ratings Corporation.

In order to earn Diamond Certified, a local service company must apply to be rated by American Ratings Corporation (ARC) and pass each step of its twelve-step rating and certification process. ARC actually pulls a random sample of past customers from the applicant company’s files and surveys typically 100 customers by telephone. Not only do the customers rate the applicant company on a 1 to 10 scale for quality, but also they indicate their willingness to return or refer other consumers to the company. Most companies can’t pass the rating because a customer satisfaction survey score of greater than 90 on a 100 scale is required. In addition, ARC verifies liability and workers’ compensation insurance, state license status, complaint status, business practices, financial stability and legal judgment status. Additionally, ongoing customer satisfaction surveys are conducted to ensure the Diamond Certified Company is maintaining its high customer satisfaction.

The Floor Store offers a wide selection of products and services including carpet floor coverings, hardwood flooring, area rugs, laminate flooring, vinyl flooring, natural stone tiles and slabs, tile flooring and many other flooring and refinishing products.

“Personally, I’ve been focused on rating local service companies for the past 15 years and I’m always impressed at how certain organizations are so focused on satisfying their customers. The Floor Store is one of those special companies,” said Jim Stein, founder and CEO of American Ratings Corporation.

See our Diamond Certified profile.

Read Floor Store Bay Area Customer Testimonials

Click here to request a free in-home design appointment.