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The Floor Store has just been awarded the flooring industries prestigious Diamond Certified symbol after being rated highest in quality in a customer satisfaction rating performed by American Ratings Corporation.
The Floor Store has everything you need for gorgeous, stylish floors. Founded in 1996 by Larry Flick, this full-service flooring store retailer offers a wide selection of carpets, woods, rugs, laminates, vinyls, stones, tiles, and sundries. They have six convenient locations throughout the Bay Area to serve you and offer free in home shopping for your convenience. The company provides floor installations by skilled, licensed flooring professionals. In addition their sales staff is trained to offer interior design assistance.
A favorite company slogan is: “If it goes on your floor, it’s in our store!” The company’s mission statement is “to be the only choice for all customers’ flooring needs. We value our customers’ trust and will provide the highest level of service, respect, product knowledge, and fashion advice to give our customers the right product at the right price.”
They do whatever is necessary to achieve these goals. “We’re dedicated 100% to customer service,” Larry says. “The only way to get complete customer satisfaction is to have highly trained and professional flooring salespeople, installers, operations staff, and warehouse people.
Larry and his team have several decades of collective flooring experience, a fact Larry says is a component of their success. Another is the intense loyalty and dedication of The Floor Store employees, many of whom have been with the company since it opened. And yet another is the rigorous set of values that guides every Floor Store employee from owner to installer:
Excellent product knowledge and experience
Outstanding customer service
Team work and dedication
Honesty and integrity within ourselves and toward our customers
Respect for all people
Larry also describes a system The Floor Store follows that is remarkably customer-friendly and productive: First, the flooring installation department calls every customer before installation to review the job; next, they call after completion to make sure no problems exist and that the customer is completely satisfied; and finally, Larry himself randomly calls 10 to 15% of the company’s customers to ask about their overall experience with the Floor Store.
Even though they work on some of the most prestigious jobs in the Bay Area, folks at The Floor Store are friendly, down-to-earth, and big-hearted. The company contributes rugs and samples to local schools and, last year gave over $10,000 worth of flooring products to Habitat for Humanity. They sponsor numerous athletic teams, Elks Club charities, and local film festivals. Larry and his wife Kelly are active members in Spawn, an effort to rebuild streams for salmon.
It is, ultimately, this spirit of service that defines The Floor Store team….the ability to meet customer and community needs…and they are equally dedicated to both...
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