Your San Francisco East Bay Area Flooring Authority
The Floor Store is not a franchise or a big-box corporate retailer. We are a family-owned San Francisco Bay Area business, in continuous operation in Northern California for twenty-seven years – in some cases, in the exact same location. Today we have six showrooms from Dublin to Santa Rosa, plus more than 200,000 square feet of warehouse space containing Northern California's largest in-stock selection of every kind of flooring there is.
We know there are many places you can buy flooring. And if you’re like most people, you probably think they’re all about the same.
So we want you to know how we’re different.
First, we maintain over $5 million in inventory in our own local warehouses. One thing this means is buying power, which translates to lower prices every day. It also means that your choice of hardwood, carpet, laminate, tile or stone – or anything else – is most likely in stock at that moment. This means your new floor will be delivered and installed the next day, not at some indeterminate future date. The retailer who shows you only samples and buys one order at a time pays much higher prices to the manufacturer, which means you pay higher prices and you wait – sometimes weeks – for your new floor to be delivered.
But buying power isn't only about dollar volume. It's also about history. Over the years, we have developed strong relationships with many major manufacturers, such as Armstrong, Karastan, Wear-Dated, Stainmaster, and more, which get us preferred pricing across the board on leading national brands – and yes, we really do pass that preferred pricing on to you.
These relationships continue because those manufacturers can be confident that we'll still be here tomorrow, next year, ten years from now.
And so can you.
But there is more that sets us apart. For instance, something you know you don't find every day, or just anywhere: expertise. Our employees are highly trained in every kind of floor covering we carry, and it’s their mission to share that knowledge with you. You want to make smart buying decisions for your home. The more you know, the better your decisions will be. It's exactly that simple.
Still, we know the experience of buying floor covering doesn’t end when you’ve found the right color, style, and price. The next step – arguably the most important of all – is installation.
The Floor Store’s installers are not independent contractors, but expert craftsmen who work only for us. This means that, unlike contractors, they are committed to adhere to our standards and are answerable to us on every project. That's why we are able to guarantee our carpet for as long as you own your home and our hard surface installations for one year. When you leave The Floor Store, you are not on your own. We'll stand by you from your first browse to your final installation – and that means until you are completely satisfied and happy with your new floor.
One other thing: we are direct importers of much of our hardwood, tile, and stone. Direct import means no middleman, and you already know that means a lower final price to you. But it also means some great product selections – such as stunning exotic hardwoods and exquisite handmade tiles – that you simply won’t find anywhere else at any price. And if that weren’t enough, we offer the largest in-stock selection of wool carpeting in California.
The largest in-stock selection. The buying power to ensure everyday low prices. Genuine expertise. Guaranteed installation. Unique direct import choices. All these things add up to value.
That’s the difference you’ll find at The Floor Store's many showrooms.
Your Northern California San Francisco East Bay Area Flooring Authority